Drexel University College of Medicine

KSA&D does develop a loyal following. Case in point: Leah Cianfrani, Assistant Vice President, Institutional Advancement, at Drexel University College of Medicine.

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Establishing and continuing solid relationships matters to us. We had successfully worked with Leah during her time at both Lehigh University and University of Pennsylvania. When her new position at Drexel included responsibility for the alumni giving campaign for the College of Medicine, Leah knew who she could count on KSA&D to deliver attention-getting fundraising—and very healthy results.

The multimedia campaign reached out to Drexel alumni through multiple direct mail elements, online marketing, email, a microsite and more. A key component of the marketing effort was an infographic that visually communicated all the areas where alumni gifts would benefit med school students.

The alumni giving campaign was, we’re proud to say, just what the (future) doctors ordered. “I(Leah) have worked with KSA&D since 2000 at three institutions of higher education for the design of annual fundraising collateral materials. Their innovative design and excellent graphics communicate messages to our various constituencies in such a way as to elicit a call to action…. {This year, part of my multi-generational strategy for soliciting gifts was to approach our most recent alumni with options for supporting programs they were familiar with as students. Four programs were highlighted with ‘micro-fund’ goals to encourage small gifts to add up to an achievable goal. In addition to a webpage design for the ‘micro-funds’, print and email materials were designed to resonate with less recent graduates using infographics to tell the story of the impact of giving.}

The end result was a 12% increase in overall alumni giving and 15% increase in the medical degree alumni population. The well-designed solicitation pieces enhanced the multi-generational strategy resulting in increased alumni donor participation. KSA&D provides excellent service and over the many years that I have worked with them, I commend the team for professionalism and a willingness to try fresh approaches to targeting the intended audience with clear messaging, both visual and written.

In medicine, you want a doctor you trust and can count on over the long term. There’s no reason you can’t expect that from your marketing partners, too.

Drexel University College of Medicine represents the consolidation of two venerable medical schools with rich and intertwined histories: Hahnemann Medical College and Woman’s Medical College of Pennsylvania. Today, with more than 1,000 medical students, Drexel University College of Medicine is educating one in every 73 medical students in the nation.