5 Reasons to Invest in a Professional Website Design

May 28, 2019

Your website is the digital face of your business

Your website is what makes your company’s first impression on consumers. Is yours making a positive impact? Often, your website is the first stop for your potential clients, customers, and prospective employees, so it pays to have a functional, well designed, branded website that puts your best digital foot forward. In this digital-first environment, having a professional website design could determine if your customers will visit your physical stores, purchase online, or come back to your site for more information over time.

Ensuring your website is optimized for mobile use is important. Did you know that websites that are optimized for mobile actually have preference in Google search rankings? As a result, creating a website that is the professional face of your business on desktop and on mobile is key to succeeding in 2019.

Ease of navigation could make or break a sale

A website that is difficult to navigate is a turn off for consumers. Visitors to your website want to find the information they are looking for in a clear, easy to use way. Tell them what they want to know as quickly as possible! As a result, website architecture is a key component to the user experience and a space that is often overlooked when designing a website yourself. Professional website designers and developers work to build out an optimized website designed based on data to ensure that your website converts.

Brand recognition brings in new business

Does your website accurately represent your brand? In our recent blog post on Integrating Your Brand Into Your Marketing Strategy, we share some of the ways you can make your company’s brand stand out. Your website is the central hub for your business and should be the place that all of your other marketing channel designs, such as social media content and eNewsletters, stem from. Visitors to your website are looking for a site that looks fresh, modern and lets them know automatically that they are in the right place.

It helps to maximize your SEO efforts

A professionally designed website looks appealing to consumers, is easy to navigate, and optimized for SEO. As a result, the content you put on your website has an impact on whether or not your potential clients or customers can find you in their search engines. SEO has become a business buzzword in recent years, and with good reason! In an overcrowded digital world, it’s crucial to maximize your efforts with carefully crafted content. Bring in content writers (like us!) who will weave keywords and phrases into your content.

Spend more time on your business and less time fixing bugs

You are running a business. You don’t have time to spend testing out navigation, design options, or keywords and that’s okay! Websites that are not professionally designed and optimized can encounter bugs, loading time errors, and other issues. These issues hinder your potential clients and customers from going to or staying on your website long enough to buy. Employing professionals to handle the creation and optimization of your company’s website can actually save you money! This gives you the chance to do what you do best in your business and leave the work in content management systems and SEO to the experts.

Ready to take your brand’s website to the next level?

KSA&D are experts in creating attractive, high performing, professional website designs on a variety of platforms including Wordpress and Sitecore.  We can even manage your SEO! Interested in learning more? Let’s chat!

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