Digital Video Consumption to Rise in 2017: Where’s Your Ad?

November 7, 2016

We bet you had no idea that YouTube is the second largest search engine after Google. More and more companies/brands are switching to ads on YouTube rather than regular TV, because of its high viewership and lower cost. Also, viewers love digital video content! But is your audience there?

Have we got your attention yet? If so, you’ll need the right content to have your ad reach the correct audience. YouTube has a highly engaged audience that can be very specific for targeting, which is why businesses like yours are now seeing how important YouTube advertising can be.

There are two types of advertisements you can choose from: in-stream and in-display ads. The in-stream ads are shown to the viewer when they select a video but have the option to skip the ad after five seconds of viewing (just enough time to catch their attention). In-display ads are seen when the viewer has chosen a video and watches the ad with no option to skip it. Both are great to see what type of viewer is watching your ads. Targeting became a lot easier now.

As far as the content of your digital video ad, you want to get in the mindset of the viewer. It should have the following criteria:

  • Should be engaging within the first five seconds
  • Heartfelt, funny, emotional and/or shocking
  • Not overly promotional (it will lead the viewer to skip your ad)

Having all of these will help drive more views for your ad budget. The more they watch, the more they will see your ad come on their screen. Digital video consumption is expected to rise 15 percent by 2017. Why not get ahead of the curve and start advertising on YouTube today and let KSA&D help you?

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