Email Marketing Clicks Are Really That Easy

January 8, 2016

The positive impact that these simple tips will have on your email marketing click rates might surprise you. Although open rates are not the newest trend in marketing, this metric can be easily tailored to benefit your business. Between 2014 and 2015, customers received 100 billion emails from small businesses. Following these fundamental tips can generate an open email that can create a conversation between you and the consumer.

Segmentation and personalization

Personalization is essential for increasing open rates among consumers. Segmenting your customer list and narrowing it down to personalized lists is beneficial. Campaigns sent to 35 subscribers generated open rates of 55 percent, where the average open rate is 22 percent. Campaigns sent to 7,500 subscribers produced an open rate of 14 percent. Markers who email to a smaller customer base will generate higher interest and engagement with the customer because the content is more relevant to the consumer.

Testing out segmentation with your consumers is a great way to start personalizing the customer list. Test a personalized email and measure the results. This can only assist you in realizing what your clientele is interested in and what they’ll open.

The importance of @

A customer’s domain name is much more relevant than most think. Emails sent to specific domain names such as Verizon, Comcast, Cox, and SBC Global generate the highest open rates. Emails to Gmail, AOL, Hotmail, and Yahoo experience the lowest.

There isn’t a defining reason as to why some domain names are more susceptible to opening emails than others. But, it could be because the latter of the domain names are among the oldest; therefore, they are less likely to engage with a business than those who use a newer email domain name.

Specifics of industries

Every industry faces both negatives and positives based on its industry type when it comes to marketing; open rates are no exception. Nonprofit organizations generate the highest open rates with a 29 percent average. Business-to-consumers companies and business-to-business companies produce 23 percent and 20 percent, respectively.

Generally, nonprofits focus on segmenting based on consumer behavior, not just a personalized list. Tailoring down your customer list based on past responses has proved to be beneficial. For example, organizations may separate their client list from those who have donated from those who have not. This segmentation based on consumer personality is something that all industries, not just nonprofits, can benefit from.

The power of mobility

Mobile use is crucial for any marketing strategy. More than half 51 percent of emails are opened with a smartphone or tablet. Because of this, companies must make their emails mobile receptive.

Keeping emails short and sweet with mobile-friendly images and content can also create positive feedback. Subject lines with 5-7 word subjects are also more likely to be opened than longer, more elaborate subject names.

  • From shortening subject lines to paying attention to domain names, making strides to a higher open rate through email marketing can be done by following any of these tips. Whether it be personalizing your consumer list or focusing on mobile-friendly emails, it’s important to remember that one step at a time will benefit your business. Tackling just one of these tips can help your business and marketing immensely. Don’t bite off more than you can chew by trying to tackle more than one at a time.

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