Five Points of Blending UX with SEO: How to Improve your Site
June 14, 2016
User Experience (UX) is determined through focusing on a target demographic who bases their click-throughs and decisions on design preferences and trends. In short, it’s all about the user. Search Engine Optimization (SEO) focuses on the hard data from the site itself in order to increase visibility for search engines.
Although many believe that UX and SEO don’t affect one another, there’s no question that the two are a match made in web world.
Even though SEO is focused more on logistics, users should still be the center of attention, which is why SEO should never be considered on its own from other factors that relate to a site’s success.
Here are a few tips that will prove that UX and SEO belong together for a successful site:
Throw out the idea of SEO effectiveness being based on keywords. Think more so of the user when it comes to SEO.
The main goal of SEO is to satisfy the user, not the search engine.
SEO readability of the engaging content needs to be clear, relevant and informative. Highlighting honest insight from the page itself will increase the site’s authority for search engines.
Stuffing pointless target keywords to boost SEO and SERP rankings will only disinterest the user and deem the page as untrustworthy.
Ensure that all devices can access your site with utmost functionality.
Visual information is more appealing to users and is processed faster than written information.
Stimulating users through visual content can provide another outlet of leading traffic to the site.
Maintaining the right balance between visual content and actual text is important. Replacing all written text with visual content will be pointless for both UX and SEO.
Ease of Use
An easy navigation contributes to the time the users spend on a page. Being able to easily find what they are looking for is essential to the user’s experience.
Sitemaps are useful for both SEO and UX. They assist in site navigation and indexing.
Testing the site’s performance on all devices and browsers is important as well. Focusing on mobile users can increase your return rate of users.
Once the site is optimized for ease of use for the user, conversion should come to mind. Turning users into customers, engaging them through an email subscription or turning them into clients can all be effective ways to increase your user return.
The goal is to create a positive browsing experience for the user, but to also achieve the site’s business goals.