KSA&D Welcomes New Director of Marketing
September 5, 2017
The KSA&D family is happy to welcome Mr. Fred Koons as its new director of marketing! As Fred joins our team, he’ll be bringing with him an interesting mix of experiences. His previous positions as client relations & marketing manager with two different Lehigh Valley advertising agencies will add valuable insight to our growing organization. Fred also has a military background, having served in the US Army for eight years from 2006 through 2014. With his extensive background in communications, Fred will have much to contribute to the agency.
Bob Kraemer & Peter Schurman, partners and co-owners of KSA&D said, “We’re so pleased and proud to have Fred join the KSA&D team. Fred brings a wealth of skills to our organization, from his many years of experience in the advertising/marketing industry to his military leadership skills demonstrated through his deployments in Afghanistan and Iraq.”
In his current position, Fred will be tasked with overseeing and helping plan various advertising ventures. This will include developing marketing strategies, executing campaigns and generating innovative ideas for brand awareness. Ultimately, Fred will be involved with helping to drive marketing efforts effectively and efficiently across multiple channels.
Coming to KSA&D, Fred said he was drawn by the cohesiveness, drive and impressive brand strategy we present, enthusiastically exclaiming, “I hope to be here for decades to come!” The marketing team is just as excited to have Fred, and we welcome him to the KSA&D crew.