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New Year, New Marketing Trends

December 28, 2016

new year

The new year is quickly approaching, it’s almost 2017! That means it’s time for businesses to start looking ahead to the new year. Especially in the mobile world. Having a mobile friendly website isn’t going to be enough going into 2017 and if you don’t have a mobile site, you’re already behind.

We want your business to stand out from the rest. Here are some tips on how to do that for your mobile marketing strategy to consider.

To start, the most important tip is to make sure your site is mobile-friendly. This means the site should automatically adjust to the mobile device it’s being viewed on. Having your site accessible on mobile will help with Google ranking and you won’t lose any current or potential clients over low or poor functionality.

Speaking of Google, is your business verified or on Google Business? If not, the process is very simple and it will help drive clients to your site, or pick up the phone and call. It is mobile friendly and helps with Google rankings.

Selling products online? Mobile payment are a must. The ease and comfort of paying a bill or purchasing a product online is something most customers look for. If clients can get the products they want directly from your site and not a third party site, they are more inclined to make a purchase. Your business can also link to Facebook ads or Twitter ads and have a buy button right on the ad so they do not have to search any further. The power of mobile ads and mobile payments are incredible and will continue to increase in popularity in the coming years.

Does your business have a mobile app? What are you waiting for? Today 72 percent of Americans check their phones at least once an hour, and most of that time is spent on an app. Is it your app? It can be. Now is the time to get that mobile app up and running. Mobile app development can be inexpensive and successful for all businesses small or large

Make a New Year’s resolution for your company to create and launch a mobile app in 2017.

For the businesses that want to stay current with the mobile trends of 2016 and 2017, they should get their hands on mobile only social media apps. Apps like Snapchat and Instagram should be part of your mobile marketing strategy. These apps are very user-friendly and can be monitored easily to fit your audience and their needs. For tips on posting on social media, check out our blogs about social media content tips.

Marketing trends will change with the seasons but it is best to stay up to date. Mobile marketing especially will continue to grow, but with these tips, your business will be ahead of the game. KSA&D is here if your business needs any help, from figuring out if your site is mobile friendly to creating and managing social media platforms for your business.