Spread Holiday Cheer When you Optimize Your Email Campaigns with These Tips

December 11, 2020

The holiday season is upon us; a time of joy, giving, and spending time with loved ones, and not to mention a busy part of the year for most businesses. This year is more important than ever to have an online presence during the frenzied shopping season. So if you’re still working on your holiday marketing plan, KSA&D will help you engage your customers and boost those sales with these helpful email campaign tips that we use for our clients. 

Build an excellent email campaign by making sure you market for all holidays this time of year, not just Christmas. Put out Winter Solstice sales, Christmas deals, and New Year markdowns. Creating an email for multiple holidays increases your visibility, which in turn increases sales. 

Gain sales by creating a sense of urgency in your emails. Use words like act fast, limited time, and this week only. Buyers don’t want to miss out on special deals, and adding a sense of urgency will encourage them to make the purchase. 

Opt-in form popup ads, such as signing up for your newsletter or text alerts with an offer or deal, is a great way to boost your business’s sales. Make the popup festive for the holidays, and add a sense of urgency to the ad. This will help draw attention and encourage users to sign up and use the deal right away.

When creating your emails, use holiday-themed text and email templates to spread holiday cheer. Put some holiday spirit into your headlines to increase your chance of email opens. Once your emails are open, you want to make sure your email copy and template match the subject line for consistency. 

Holiday shopping can be stressful for many, and often shoppers will begin to place an order and get interrupted. Setting up retargeting pixels to capture your visitor’s emails can help you reach those who end up abandoning their cart for one reason or another. Using the captured emails to follow up on the abandoned cart will remind the user to come back and complete their purchase. 

Encourage past buyers to save money by using an email referral program. Make your referral program festive, and tell your past buyers you’re celebrating the season of giving with a gift or discount when a referred friend signs up for the newsletter or makes a purchase. The past customer already believes in your brand and will want to spread the word to friends, especially to get a deal. 

Establish multiple holiday emails to conduct A/B testing. This method will let you know which campaigns are working best to continue to spread holiday cheer to your customers. 

Santa’s marketing helpers at KSA&D can assist you with all your email needs to ensure your holidays are jolly. Contact us today!

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