Your Site Should be Dressed to Impress

February 10, 2016

From a reader’s first click on your site to engaging the reader to return for new content, key research and steps have to be made to be successful. Learning and writing for your audience is important and a major element to maintaining an effective site.

Skip the clickbait or provocative content that attracts readers’ attention to a web page by misleading them. Effective website content is the marriage between content marketing and search engine marketing. Basically, pay attention to search engine optimization in regards to how your site is created and maintained.

  1. Get to know your fans.
  • Do your research! Learn who is clicking on your website by monitoring and analyzing the results. Is your audience primarily young adults between the ages of 18-25? If so, the rest of your decisions and future content should be driven by this knowledge.
  • Get into your reader’s head by doing research on the demographic and brainstorm ideas that will appeal to them and then create and execute.
  1. Organize, organize, organize.
  • After getting to know who is on your site, learning to talk to them is just as important.
  • Organizing content into categories and subcategories will only make the reader happy and will help them navigate your content.
  • Organized content will not only prove for a positive user experience, but will also assist with title tags which can help users find these categories and subcategories with ease.
  1. Relate your content with search results.
  • Creating a list of keywords that are relatable to your site.
  • Do research on keywords. What are the most searched terms surrounding your content?
  • Use keyword research to guide your actual website content. Highly searched keywords should be peppered throughout your writing.
  1. Use the essentials of formatting text for SEO.
  • H1 and H2 header tags in HTML are crucial for SEO-friendly content.
  • Your page title or first piece of text should have the H1 tag, not the company or brand logo.
  • The header of the title should then follow with the H2 tag.
  • These basics will reduce your bounce rate, engage your reader and will be easily read by search engines.
  1. Formatting images are just as important as text.
  • Make sure to have an image title and alt-description for each image.
  • Jpg/png formats are best for images, gifs are best for logos.
  • Unique images are best to use in case your reader performs an image search.
  • Image captions for each image are essential for stronger page content.
  1. New content titles can be pretty valuable.
  • Irrelevant titles will turn off the reader but will also result in a high bounce rate, which will signal to search engines that your site isn’t quality information for readers.
  • Stick to easy and relatable titles that will make sense to your audience.
  • Try to include one or two keywords in your title.
  1.  Be wise when tagging your content.
  • Tags can organize information and subcategories, representing the index of your content.
  • Each post should only be one or two categories, choosing the most relevant tags are wise. Otherwise, the tags can be pointless and irrelevant.
  • Create broad and general tags for your site. That way, multiple types of posts can be found under each tag.
  1. Be consistent on your site.
  • Your audience will notice inconsistencies and mistakes on your site.
  • Each writer and contributor to your site should follow the same formatting guidelines.
  1. Take advantage of your presence on social media.
  • Make sure Facebook, Twitter, Instagram, etc. are priorities for your content. Social media extends your content to conversation between consumers.
  • Keep your voice active by engaging with your audience on social media outlets.
  • If your posts aren’t shared as much as desired, pay to promote your posts to start a buzz.
  1. Follow your feedback.
  • Measure and analyze the feedback of your content. Then, incorporate this data back into your current and future content.
  • Play to your popularity. If you notice that your posts are being shared more on Facebook than Twitter, post to Facebook more and keep an eye on the demographic that is sharing and engaging content.
  • Monitoring feedback of your content is important. It’s what should determine your future content.

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