Direct Marketing

KSA&D does develop a loyal following. Case in point: Leah Cianfrani, assistant vice president, Institutional Advancement, at Drexel University College of Medicine.

Establishing and continuing solid relationships matters to us. We’ve successfully worked with Leah during her time at Lehigh University and the University of Pennsylvania. When her new position at Drexel University included responsibility for the alumni giving campaign for the College of Medicine, Leah knew she could count on KSA&D to deliver attention-getting fundraising with very healthy results.

The multimedia campaign reached out to Drexel University alumni through multiple direct mail elements, online marketing, email, a microsite, and more. A key component of the marketing effort was an infographic that visually communicated all the areas where alumni gifts would benefit med school students.

The alumni giving campaign was, we’re proud to say, just what the (future) doctors ordered. “I (Leah) have worked with KSA&D since 2000 at three institutions of higher education for the design of annual fundraising collateral materials. Their innovative design and excellent graphics communicate messages to our various constituencies in such a way as to elicit a call to action…. This year, part of my multi-generational strategy for soliciting gifts was to approach our most recent alumni with options for supporting programs they were familiar with as students. Four programs were highlighted with ‘micro-fund’ goals to encourage small gifts to add up to an achievable goal. In addition to a webpage design for the ‘micro-funds’, print and email materials were designed to resonate with less recent graduates using infographics to tell the story of the impact of giving.”

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