With over 30 years in business, Keystone Precision Instruments, a premier construction and surveying consulting company in the northeastern United States, initiated a complete brand overhaul to showcase that they are more than a business that provides products for their clients, they are a solutions provider. Keystone was in search of a partner to make their rebranding come to life.
As a leading full-service agency delivering creative design, development, and marketing, KSA&D earned the task to create and develop a new brand and website in accordance with the company changing its name from Keystone Precision Instruments to Keystone Precisions Solutions.
KSA&D designed a new eye-catching logo, and branding theme, along with a newly designed website using Kentico, an all-in-one solution content management system (CMS). The website was designed to be easy to navigate, with a seamless shopping experience through the e-commerce platform, with a sleek, modern look and feel.
Along with a successful e-commerce platform, the new website features a news and events section, an interactive support portal, and secure online bill payment.
In building out the new website for Keystone Precision Solutions, KSA&D implemented the most up-to-date standards and practices regarding e-commerce and the overall experience of the website including ensuring the site was set up for indexability to search engines. The correct security measures were also put in place with online payments, delivering an excellent experience for users from start to finish in the user journey.