St. Luke’s University Health Network’s internal communication vehicle to its physicians, called Vitals, was no longer just what the doctor ordered. St. Luke’s determined that Vitals needed a jolt and charged us with taking this biweekly email tool to the next level.
The result was the birth of the St. Luke’s Provider News Network, developed by KSA&D and the St. Luke’s marketing department. Launched on March 31, 2014 — National Doctor’s Day — the email-delivered site is available to all network-affiliated physicians, health care professionals and staff.
Bringing all of our skills into the development of PNN, KSA&D combined a modern design, powerful visual engagement and fresh, engaging content into an easy-to-navigate site.
PNN viewers can now access a wealth of relevant ongoing content across all facets of medical care. PNN features the latest news from the network and by hospital campus, innovative procedures, specialty updates, virtual Continuing Medical Education (CME), physician profiles and relevant health and wellness information refreshed on a daily basis. There is also an especially robust section for physicians new to St. Luke’s that includes handy location maps, directories and contact numbers.
One of St. Luke’s goals with the site was to enable physicians to communicate better with each other through one centralized location. To best meet that directive, KSA&D utilized responsive design, so the site is optimized for every device—desktop, mobile and tablet—making physician access from anywhere seamless and engaging.
And taking an opportunity to pat ourselves on the back: KSA&D’s work for the new PNN was recognized by Graphic Design USA. The inaugural GDUSA’s Health + Wellness Design Awards™ competition honors first-rate graphic communication in this fast-growing and high-profile segment of the economy.
St. Luke’s University Health Network is a nonprofit, regional, fully integrated, nationally recognized network providing services at more than 200 sites in Eastern Pennsylvania and Western New Jersey.