Search Engine Optimization (SEO)
The international arm of Taylor Machine Works makes lift trucks—lots of them—for the cargo and material handling needs of industries—also lots of them—throughout the world. Whether it’s ports in South America and Asia, oil fields in the Middle East and Africa or transshipment hubs in the Caribbean, Taylor produces the equipment that’s tailor-made for each international market.
Taylor challenged KSA&D to create a new cutting edge, professional looking site that would meet its worldwide goals, including:
- A content management system that could be easily updated and built to allow future addition of languages, along with the Spanish initial launch.
- Increased lead generation and newsletter signups, along with ease of customer contact.
- Optimized display of content for today’s monitors and responsive design for mobile use.
From the client’s perspective—the only one that counts—how did KSA&D stack up?
“Our diverse product line and market created many challenges during development of our site,” according to Ted Shelson, Taylor’s marketing manager. “The KSA&D team worked hard to create a multi-language website that incorporates design and functionality so that it’s easy to navigate and appeals to our international client base.”
Taylor reports the new site has been well-received by clients (especially the new videos featured throughout) with lead generation substantially increased.
Ted adds: “We have worked with KSA&D for several years and everyone there is committed to helping us achieve the vision of Taylor Machine Works International that we set forth at the beginning.”
Started in 1927 as a small farm implement and automotive repair shop, Taylor Machine Works International has grown into the heavy lift truck manufacturer that it is today. Taylor lift trucks are the most dependable, longest lasting, lowest operational cost and highest resale value machines on the market. The Taylor International commitment to excellence, backed by nearly a century of experience in engineering, research and development, allows the company to provide innovative, new and improved products tailored to customers’ specific needs around the globe.