As the saying goes, if you don’t know where you are going, any road will get you there.
Where do the biggest and best ideas really come from? These ideas stem from a combination of incisive research, valuable customer insights and talented, experienced creative people all working together to craft your message and meet your goals. At KSA&D, it is our goal to exceed your expectations.
Strategic Marketing Planning
As the saying goes, if you don’t know where you’re going, any road will get you there. KSA&D helps you choose the right direction to meet your goals and build your business. We bring together big ideas and actionable data to create compelling personal experiences to bring you more engaged customers. We create customer engagement strategies and communications that ensure a more personalized experience with your brand, build long-term relationships and increase customer value.
Ads are not successful as stand-alone marketing components. To see results, advertisements must be a part of a campaign within a brand’s marketing strategy. KSA&D prevents isolated messaging. Our team can help you develop an effective, comprehensive campaign that integrates all of your branding, advertising, and your website into one cohesive, unified whole. KSA&D will make you stand out in the crowded marketplace.
Search Engine Marketing (SEM)
Own the search results page and consumers will know exactly who you are when they’re poised to purchase. Our inhouse digital media and search specialists can help you generate the clicks that turn into sales. At KSA&D, we utilize a variety of SEM tactics including expert Search Engine Optimization (SEO) methods, remarketing practices, and strategic placement of Pay-Per-Click (PPC) ads across both the search and display network.
How do you mass market in a society that is more individual than ever? By strategically utilizing smart devices. From push notifications techniques, to voice-search opportunities, mobile marketing brings unique opportunities to deliver personalized, relevant messages exactly when and where they will have the most immediacy and impact.
Social Media Marketing
Online, everybody’s talking. Your brand should be a part of the conversation, too. But jumping into social media marketing without experience or insights can be challenging, to say the least. KSA&D can help you understand the fundamentals, leverage the power of content and utilize social media marketing for big impacts on your audience and customer base. We are experts at generating the right messages to the right audiences through social listening and social planning tactics.
Nothing beats one-on-one interaction to boost sales activity. That’s where KSA&D can help you create, test and evaluate the most effective direct market channels for your brand.
A lot can happen when you hit “send.” You can build brand awareness, acquire new customers, attract donations, increase customer purchases and strengthen loyalty to your company or organization. But what’s the message? Who should it go to? How can its effectiveness be tracked? At KSA&D, we will be happy to show you how personal, precise and profitable smart email marketing can be.
You’re still getting direct mail for one reason: it still works. Direct mail remains targeted and cost-effective, with the ability to be tested and tracked. KSA&D has put its unique stamp of strategy, creativity and results on direct mail for clients in business-to-consumer, business-to-business, nonprofits, education, healthcare and more. We can help you determine if direct mail should be part of your marketing arsenal.
Customer Relationship Management (CRM)
Digital customer relationship management uses internet communication channels and technology to enhance your customer relationship management initiatives. (Technology is a wonderful thing. Seriously.) How are your customers engaging, or disengaging, with your brand? KSA&D can help you to learn their behavior, habits and preferences by using the latest channels to more personally connect with your audience.
Data Analysis and Reporting
Obtaining the data is one thing, but what does it all mean? What can you do with it and how can you learn from it to better improve your marketing strategy? KSA&D can help you collect, track, and analyze data while providing insights and making suggestions as to how you can improve your customer’s experience online and drive more conversions.
An astute business owner once noted that his most valuable inventory walked out the door every night. KSA&D agrees, and we think you should, too. Your employees are what give your company its unique DNA. That’s why your internal communications with them should have the same vibrancy, excitement, consistency and importance as your external messaging.
Any PR agency can tell you what you want to hear. A really good one will tell you what you need to hear. Whether it’s crisis management or a new publicity initiative, KSA&D will give you smart advice, sound strategies and comprehensive tactics—everything you need to know to benefit your company’s image, reputation and business.